Target the Mac market as a competitive advantage
Customers using Mac computers will choose your product if it's integrated with their preferred computing platform. Your competitors probably offer products that only work well with Windows computers. You can create a genuine competitive advantage if you support both.
Mac users are often referred to as a priviledged demographics that tend to use more sophisticated tools to get their work done.
Bundle a video editor with your device
Nowadays, many products offer video recording. Whether it's a consumer electronics or a professional application, a video editor bundled with your product will increase the value for your customers, by providing a smoothly integrated, end-to-end solution.
A few examples:- Analog and Digital TV recorders
- Video Cameras (DV, MPEG, HDV)
- Photo cameras and mobile phones with video capabilities
- Medical applications (surgery devices)
- Customized solutions